We started this whole operation to serve the people that are a bit like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the toilet . Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we all know we love them.