SHEIN is a world B2C fast fashion e-commerce platform. the corporate mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags and other fashion items. SHEIN mainly targets Europe, America, Australia, and therefore the Middle East along side other consumer markets. The brand was founded in October 2008, and since then it's upheld the philosophy that "everyone can enjoy the sweetness of fashion." Its business covers quite 220 countries and regions round the world.